Pricing

Free is genuinely free.
Paid is for when you need to investigate.

Two plans. One is permanent and costs nothing. The other unlocks filters, segments, and extended raw retention when summary reports aren't enough. Both share the same privacy model, the same 30-day detail buffer, and the same EU infrastructure.

Free forever

Free

$0 / month, forever

Everything you need to see what's working. No card. No trial. No surprise downgrade.

  • 500,000 pageviews / month
  • Unlimited sites on one account
  • Summary reports kept forever (account active)
  • Last 30 days of detail buffered
  • Top pages, referrers, sources, countries
  • Top browsers and devices
  • Goal conversions and custom events
  • Realtime visitors
  • Weekly & monthly email reports
  • Lightweight tracker — under 1 KB
  • EU-hosted, owned hardware in Dublin
  • Filters & segmentation — paid only
Start free
For digging in

Investigate

$12 / month, billed monthly

For when summaries aren't enough — when you need to slice, filter, and segment to answer a real question.

  • Everything in Free
  • 1,000,000 pageviews / month included
  • Ad-hoc filtering on all dimensions
  • Custom segments and saved views
  • Funnels across goals and events
  • Extended raw event retention
  • API access for data export
  • Agency-style multi-site dashboards
  • Priority email support
Start free, upgrade later

Both tiers see the last 30 days of detailed activity. Free shows you the summaries. Paid lets you filter, segment, and dig in. When you upgrade, the last 30 days is instantly filterable — there's no empty dashboard to wait through.

What the free tier deliberately leaves out: ad-hoc filtering across raw events, custom segments, and funnels. These need the raw event store, which is what Investigate pays for. Everything else — the reports, the retention, the privacy, the EU hosting — is the same on both plans.

Common questions

What people ask first.

What happens at 500,000 pageviews?

We send you a friendly note. Nothing breaks, nothing stops counting, and we don't auto-bill. If your site has a spike one month, that's not our problem to monetise — it's a normal part of being on the web.

Is "forever" actually forever?

Summary retention lasts as long as your account is active. If you abandon the account, we eventually delete the data — that's a privacy feature, not a pricing trick. As long as you sign in occasionally, your 2026 dashboard will look the same in 2031.

Why can free not filter?

Filtering needs the raw event store, and the raw store is what makes privacy analytics expensive to run. The free tier reads from aggregated rollups — top pages, referrers, sources, and so on — which are tiny to store and fast to serve. The architecture post explains this in detail.

What does "the last 30 days, always ready" mean?

Every account — free or paid — has its detailed event data kept for a rolling 30 days. On Free you don't have the UI to filter it, but it's there. The moment you upgrade, the last 30 days is fully filterable. No empty dashboard. No "wait and see."

Is there a free trial of Investigate?

No, because Free isn't a trial — it's a real product. If you outgrow it, upgrading lights up the filters and segments instantly, on the data you already have. You can downgrade any month with no penalty.

Do you store any personal data?

No PII, no cookies, no cross-site identifiers. Visitors are counted via a daily-rotating hash of salt + domain + ip + user agent. The salt rotates and is deleted every 24 hours, so the same visitor on the same site on consecutive days has two different identifiers — and there's no path back to a person.

Where is the data hosted?

Dublin, Ireland. Bare-metal servers we own and operate, paid for by StatCounter's existing business. No US cloud providers, no sub-processors in the data path, no transatlantic transfer.

Annual pricing?

Monthly only at launch. If you tell us you want a year up front, we'll figure it out — but we'd rather earn each month than lock you in to one.

Start with free.

Add the script, see your first visitors today, decide later whether you ever need anything more.